How AI and "Digital Trust" Are Shaping Landbase's Go-To-Market Strategy
Daniel Saks, who was co-CEO of AppDirect at the time, believed Michael Dell's LinkedIn post was a joke. However, the message was genuine, and it made a huge difference. A crucial lesson was reinforced by that unexpected encounter: people will react if they recognize your name. That realization served as the basis for Saks' subsequent business endeavor, Landbase. AppDirect to Landbase: A Change in Perspective Saks founded Landbase after leaving AppDirect, a business that assists enterprise software manufacturers with billing. His new company, "vibe GTM," is focused on automating outbound marketing with artificial intelligence. Sound Ventures and Picus Capital co-led the $30 million Series A funding round, which also included 8VC, A*, and Firstminute Capital. 40 Million Campaigns Are Meet by AI Landbase makes use of OpenAI's GPT-4o model, which has been optimized using information gathered from 40 million marketing campaigns through agency partners...