AI Go-to-market California

  Introduction Are we entering an era where AI “does the work” while we simply set the vision? For software developers, the answer is trending toward yes – thanks to vibe coding, a new paradigm where programmers let AI generate code from natural language prompts. Instead of painstakingly writing every line of code, developers using vibe coding “express their intention using plain speech” and let AI agents transform those ideas into executable software. The result? Coding projects can be spun up in a fraction of the time – in fact, AI models can produce code an order of magnitude faster than even expert human coders. This “forget that the code even exists” approach, as AI luminary Andrej Karpathy describes it, allows creators to focus on ideas and prototypes while the AI handles the heavy lifting. Now, that same principle of effortless AI-driven execution is coming to the world of sales and marketing through VibeGTM. Just as vibe coding empowers developers to build software...

Introduction By 2025, an estimated 80% of B2B sales interactions between buyers and suppliers will occur via digital channels (1) . This seismic shift to digital go-to-market (GTM) strategies is reshaping how businesses engage customers. Enter VibeGTM – a term coined by Landbase to describe a new, AI-driven approach to go-to-market that makes launching high-impact campaigns as easy as a few clicks. In this post, we’ll explore what VibeGTM is, how it’s powered by Landbase’s GTM-1 Omni platform and agentic AI, and why it represents a transformational leap beyond traditional GTM models. By the end, you’ll see why embracing an AI-driven GTM strategy isn’t just a tech upgrade – it’s fast becoming a business imperative. Understanding VibeGTM in Landbase’s GTM-1 Omni Platform VibeGTM refers to the “vibe” go-to-market experience enabled by Landbase ’s flagship platform, GTM-1 Omni. In essence, it’s the GTM equivalent of “vibe coding” – a paradigm where sophisticated outcomes ar...